HPE X F1 Mercedes

This is the first in a series of Sponsorship films for HPE imagining a world where whatever you needed simply (magically!) appears for you – right when you need it. Need coffee? Boom! Wardrobe change? Bam! Want your earbuds? Thwip! Well, that’s kinda like what HPE technology provides for Mercedes (Want data and intelligence right now? Kapow!). It’s what helps make them one of the most successful Formula 1 teams in history. We flew to the UK to shoot with Sir Lewis Hamilton and the team in a huge warehouse with dozens of heritage F1 cars. Watch as everything conjures for Lewis as he walks to his car for a test run. Since it’s the first in a series, please check back for the next one!

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