Adobe X Billie Eilish Tutorials

By now you’ve probably seen the Billie Eilish x Adobe campaign. We’ve had a blast partnering with the Adobe studio (i.e. Adobe x Skycar) creating Billie-branded downloadable assets plus a tutorial series. Drawing inspiration from Billie’s style and her “Create What’s True to You” commercial spot, you can learn how to do some of the same movie magic here.

And more tutorials on the way, stay tuned!

 

Adobe x Netflix – The Great Untold

Netflix + Adobe – the #TheGreatUntold campaign invited young filmmakers to submit an original trailer for a chance to make their short films with actual Netflix directors and creators. 

In order to increase interest and engagement in the campaign, we partnered with both Adobe and Netflix to choose content and shape creative topics to share with the audience. 

Our first task was to survey and propose series content from Netflix that we thought would offer inspiring material for these young filmmakers to learn from. We winnowed our original list of 16 shows down to four: Mindhunter, Queen Sono, Waffles & Mochi, and Last Chance U.

We offered how-to’s for editorial, motion graphics, audio, illustrated animations, as well as color grading to help make their submissions really sing.

As is often the case these days, we had to plan and design for all social pushes (#alltheaspectratios) which resulted in a whopping 64 final deliverables! We especially loved digging into the Netflix shows to make the tutorials – in each case we highlighted some of the qualities of the shows or documentary film. So much great content!

 

Adobe x Netflix Tutorials – Set the mood like Mindhunter

 

Adobe x Netflix Tutorials – Make impactful titles like Last Chance U

 

Adobe x Netflix Tutorials – Create animations like Waffles + Mochi

 

Adobe x Netflix Tutorials – Turn up the drama like Queen Sono

See What’s Behind Google Ads

Challenge

With the pandemic still limiting in-person conferences, Google wanted to build a rich remote experience that brought dimension and a little of the unexpected to their annual Marketing Livestream. With a theme of “Step Into The Ad,” they specifically aimed to reveal a bit more of what’s behind their advertising platform.

Approach

Google brought Skycar Creative in to develop hybrid live-action/graphic assets that both integrated with and broke free from their conference portal. We shot Google employees on custom-built greenscreen sets that would give the illusion of a 2D aesthetic but provide some fun and unexpected dimension to the experience. 

The Shoot (under strict, Google approved, COVID protocols)

In a quick turn, we had to design and build a flexible system for mimicking physical “containers” within which the Googlers were standing/sitting/interacting. We also needed to rig a bicycle that could be transformed into a 5 person tandem in post. To ensure that we’d get what we need in production, we brought in the killer Art Dept team: Dave Dougherty and Aaron Young. They built out a beautiful modular greenscreen structure that would allow us to create squares, rectangles, and circles of various shapes on set while enabling us to pull a nice key and preserve realistic shadows. As you can see from the pics – we rigged an actual Google campus bike so that each person could pedal in place (with wind!). Then we got isolated shots of all moving bicycle parts (for comping in later) by suspending it from speed-rail while Dave gave them a consistent spin with a cordless drill.

Post Production

With some of the Google team on site for the shoot, we were able to bring super clean (and approved!) shots back to the shop for post. The green footage keyed beautifully and the bicycle required some minor 3D modeling to sell the illusion of the multi-tandem. Since we had pre-designed the bike linkage, it was just a matter of seaming together the actual footage from the shoot day.

Take a look at the finished bike:

For the intro video, we just needed to composite a simple 3D door into the keyed greenscreen footage. Since we were pulling true shadows from the footage, we mimicked the lighting setup in the 3D project so that the shadows on the door acted the same as those of our hosts. 

Take a look at the results:

Help Save Newark Wetlands!

One of the last significant unprotected wetland areas in San Francisco Bay is at risk of being lost to development. Developers are seeking to import over 100,000 truckloads of fill to construct 469 “executive houses” atop 500-acres of baylands in the City of Newark called “Newark Area 4” that has long been recommended by Bay scientists and climate experts for protection, restoration and inclusion in the Don Edwards SF Bay National Wildlife Refuge.

Skycar Creative is proud to have produced the video for the campaign and to join with over a dozen conservation and climate organizations in supporting the Save Newark Wetlands campaign in seeking to stop this development — and instead secure the permanent protection, restoration and inclusion of Newark Area 4 in the Don Edwards SF Bay National Wildlife Refuge.

Watch this newly-released 4-minute video featuring prominent Bay scientists and climate adaptation experts, and then take action by signing this new petition calling for the permanent protection of Newark Area 4.

Adobe Aero Brand Film

The Adobe Aero team invited us to continue the story from a film we made last year for Illustrator on the iPad. We brought back our hero who is now working with Aero and pushing creative boundaries with augmented reality.

We had a blast shooting this one and getting to play with some beautiful Illustrator assets made by Jhonny Núñez. And If you want to try Aero yourself, we also made a tutorial you can view here.

A new case study for Stellar!

We recently finished a second case study film for Stellar, this time about their work with DSTOQ. In the process, we made some new production friends overseas, working with local crews in Liechtenstein (where DSTOQ is based) and in South Africa. Check out the film to learn how DSTOQ makes investing more accessible and affordable using the Stellar blockchain. Or, just watch for the gorgeous drone shots!

Cel Animation for Adobe Sign

We are excited to share our latest animated piece for Adobe demonstrating the “enhanced e-sign” feature in Acrobat Pro DC. The Adobe team provided this fun script about a dog walking business that was a joy for us to illustrate and animate (big dog lovers here at Skycar). Shoutout to Devin Earthman and the rest of the hardworking team who helped make this new fancy film for proper pups.